The cost of getting it wrong

Real fines. Real losses.
Both sides.

$6 billion in marketing compliance fines globally in the last three years. Same illegal copy: sellers face regulators, buyers lose money.

$6B+

Scan your copy free

What buyers lose

Every year. From the same ads.

Ecommerce

Misleading product claims

£200 to £800

average loss per purchase

Course buyers

Fake income claims

£500 to £5k

average loss per course

Health products

Unsubstantiated claims

£100 to £2k

average loss per product

Subscriptions

Hidden recurring charges

£300 to £1.2k

average annual loss

What sellers face

Maximum regulatory penalties per jurisdiction.

USA

FTC

Up to $50,000

per violation, per day

CMA / ASA

Up to £300,000

plus full campaign takedown

GDPR

Up to €20 million

or 4% of global turnover

Australia

ACCC

Up to $50M AUD

per breach under ACL

Canada

CASL

Up to $10M CAD

per violation for businesses

Brazil

ANPD

Up to 2% revenue

capped at R$50M per incident

India

DPDPB

Up to ₹250 crore

per data breach

Singapore

PDPC

Up to S$1 million

per organisation

UAE

TDRA

Up to AED 5 million

per violation

$6B+

in marketing compliance fines globally in the last 3 years

Fine amounts based on published maximum penalties. Individual penalties vary. Not legal advice.

New threat: 2026

AI generated it.
That does not make it legal.Or safe to buy.

From January 2026, major insurers began adding AI exclusions to Professional Indemnity policies. AI generated copy that breaches advertising law is now an uninsured liability.

Berkley Insurance

Introduced an absolute AI exclusion on D&O, E&O and Fiduciary Liability policies, covering all AI use, not just generative.

EU AI Act, Aug 2026

Article 50(4) requires AI assisted marketing content to carry disclosure or documented human review. Non compliance triggers regulatory action.

RSA (UK)

RSA's UK Head of PI confirmed they are "assuming but not yet pricing" AI exposures, meaning exclusions are coming at next renewal.

The maths

For both sides.

Compliance lawyer

£400 per hour

Full funnel audit

£2,400 minimum

Average buyer loss

£500 to £2,000

Red Flag AI Pro

Free. 60 seconds.

If it catches one thing, it has paid for itself a thousand times over.

Scan free: 60 seconds →

Real fines. Real losses.Both sides.

Every year. From the same ads.

Maximum regulatory penalties per jurisdiction.

AI generated it.That does not make it legal.Or safe to buy.

For both sides.

Real fines. Real losses.
Both sides.

AI generated it.
That does not make it legal.Or safe to buy.