Sentinel
Compliance infrastructure for agencies, legal teams and regulated businesses.
All 21 risk categories, legally mapped across 5 jurisdictions. Human review logs. Legal timestamps. Signed certificates. Built for the teams where a compliance failure is not an embarrassment. It is a regulatory event.
What is already coming for your agency
The rules your clients expect you
to know. Most agencies don't.
These are not future risks. They are current obligations. If your agency writes copy that touches any of these areas and a complaint lands, you are named alongside your client.
EU AI Act
UrgentEnforceable August 2026
If you use AI to write copy for clients, you must disclose it and prove it was reviewed before publication. The obligation sits with the creator, not just the brand.
FCA Financial Promotions
Active now
Any copy touching investments, returns, crypto or financial products must be pre-approved by an FCA-authorised person. One unapproved ad triggers an investigation for you and your client.
EU Green Claims Directive
Enforcement ramping 2026
Sustainability claims like carbon neutral, eco-friendly or net zero require substantiated evidence. Writing them for a client without proof is now a regulatory offence across the EU.
ASA CAP Code
Active now
UK advertising rules cover every ad your agency produces. Income claims, guarantees, testimonials and urgency tactics are all regulated. Agencies are routinely named in upheld complaints.
FTC Endorsement Guides
Updated 2023 - active now
Influencer content, affiliate links and paid partnerships for US-facing clients must all be clearly disclosed. Agencies managing these relationships carry liability if disclosure is missing.
CMA Green Claims Code
Active now - UK
The Competition and Markets Authority is actively pursuing greenwashing cases in the UK. Environmental claims in ad copy must be accurate, clear and substantiated or your agency is exposed.
Sentinel checks copy against all of these, automatically, before it publishes.
Why Sentinel
What it actually means
for your agency
Compliance is not a feature. It is commercial protection. Here is what Sentinel gives you in practice.
A complaint lands. You have proof.
Without a record, your agency has no defence. Sentinel logs every review with a legal timestamp and issues a signed certificate. When the regulator or client asks what you checked and when, the answer is instant.
Your PI insurer will ask. Now you can answer.
Professional indemnity insurers increasingly require documented compliance processes. A signed audit trail showing you reviewed copy before it published is exactly the kind of evidence they expect. Sentinel creates it automatically.
Compliance that keeps pace with delivery.
Your team ships fast. Compliance cannot be a bottleneck. Sentinel checks copy against FTC, GDPR, ASA, FCA and the EU AI Act in under 60 seconds, so the compliance review happens before the brief leaves your desk, not after the complaint.
FCA and financial promotions handled.
Financial promotion rules are the highest-stakes area of UK advertising law. One unapproved copy can trigger an FCA investigation for both you and your client. Sentinel checks financial copy against FCA rules at source, before it publishes.
Greenwashing is now an enforcement priority.
The EU Green Claims Directive and the CMA Green Claims Code are actively enforced. Agencies writing sustainability copy for clients are exposed if those claims are unsubstantiated. Sentinel catches greenwashing before it becomes a headline.
AI copy. August 2026. Your responsibility.
The EU AI Act requires disclosure on AI-assisted content from August 2026. If you use AI to write copy for clients, the obligation to disclose sits with you as the creator. Sentinel records what was checked, when, and by whom. That is your audit trail.
Who it's for
Built for teams where
compliance is not optional
You write copy for clients. Their compliance failure is your liability.
When a client campaign triggers an ASA or FCA complaint, the agency that wrote the copy is named too. Sentinel gives you a signed record proving you reviewed it before it went out. That is the difference between a claim dismissed and a claim upheld.
Your review process lives in inboxes. That is not a system.
Sentinel replaces informal email-based review with a logged, timestamped, signed process. Every piece of copy has a record. Every certificate is retrievable in seconds. When the audit arrives, you are ready.
Financial promotions carry the heaviest penalties in UK advertising law.
Sentinel checks copy against FCA financial promotion rules before publication and issues a signed certificate confirming it was checked. The protection your compliance officer has been asking for, built into your content workflow.
Multi-jurisdiction campaigns. One failure can shut a campaign in five countries.
GDPR, FTC, ASA, EU AI Act, ACCC and CASL checked simultaneously. One certificate covers all jurisdictions. One source of truth for your compliance record, however many markets you operate in.
The difference
Replace your compliance spreadsheet
Without Sentinel
With Sentinel
Get started
Ready when you are.
Compliance is not a one-off task. It is a constant. Sentinel keeps your agency protected every time copy is created, reviewed and published. Get in touch and we will get you set up.
Or email us directly at support@redflagaipro.com
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